Study the biography of any successful person and you can see how key relationships accelerated their growth.
Small problem though – Most of us aren’t born into great connections. You have to start from scratch and develop relationships with people you admire if you want them in your network.
That’s something I’m still doing to this day. There are people more successful than me in certain areas, and I want to learn from them.
On the other hand, I’ve had various people reach out and want to meet me in person. Most of these meetings I’ve had have turned out pretty bad from my perspective.
I’m not scolding anyone I’ve met in the past. I’m writing this article because I really want you to succeed. Being a good networker requires social intuition and that can only come from experience and time. I hope I can speed up your journey with some of the big learnings I’ve had over the past decade.
Lets say you’ve secured a meeting with someone. These tips could be the difference between a one-time meeting and a real friendship developing.
1. Respect The Person’s Time
Acknowledge that they are busy and thank them for their time. For example, “I know you’re busy, and I really appreciate your time today. I wanted to meet you because I really respect you and you’re definitely someone worth knowing.” Be humble and flatter them.
Keep the meeting short and concise. If it’s just coffee then 30 minutes is good.
DO NOT under any circumstances be late.
Also you want to make it as CONVENIENT as possible for the person. Schedule the meeting at THEIR convenience and at a location NEAR them. If you live an hour apart, then you’re commuting for 55 minutes to meet them.
Remember that they are doing you a favor by meeting with you.
2. You’re Paying
Having dinner or coffee? Pick up the bill.
It doesn’t matter that the guy is 100x richer than you are. The point is to show your appreciation for them taking their time out to meet with you.
If I find myself at a stripclub next to Zuckerberg, then you can bet he has unlimited access to my credit card.
Here what the god of Asia, Li Ka-Sheng has to say
Second set of funds: To make friends, expand your interpersonal circle. This will make you well off. Your phone bills can be budgeted at $100. You can buy your friends 2 lunches a month, each at $150. Who should you buy lunch for? Always remember to buy lunch for people who are more knowledgeable than you, richer than you or people who have helped you in your career. Make sure you do that every month. After one year, your circle of friends should have generated tremendous value for you. Your reputation, influence, added value will be clearly recognized. You’ll also enhance your image of being good and generous.
3. It’s NOT a Consultation Session
This is BIG.
I meet fans because I want to get to know them as a person, or I just want to hang out. The LAST thing I want to do is get grilled for an hour about affiliate marketing.
Put yourself in the person’s shoes. Lets say he’s a paid consultant whose time is worth $1,000 an hour. It’s rude to spend an hour ask non-stop questions as if you’re a client.
It’s ok to ask questions here and there, but be self-aware.
Also if you do ask questions, make them count. Don’t ask questions that the person has answered 100x on their blog already. When you ask really basic questions then it shows you haven’t really put the time in to learn.
4. DO NOT Make the Entire Conversation About Yourself
This is a rule from the book INFLUENCE by Dale Carnegie.
People love talking about themselves.
Don’t make the conversation about you. It should be 80% asking about them, and 20% about you. Make sure you really LISTEN to what they’re saying.
Show them you’ve done your homework. I like to ask questions that show I’m a huge fan.
Example: I met up with a reader and he just talked to me like an old friend. We talked about traveling, girls, bodybuilding, and philosophy.
He didn’t ask me anything about business or affiliate marketing. It showed me he valued me as a person, rather than just “extract as much value out of him as possible.”
We became good friends. When he finally did ask for help in the industry, I bent over backwards to help him out. The guys who spend an hour asking me for affiliate marketing help? I don’t really see a point of keeping in touch.
5. Ask What’s the Best Way to Stay in Touch.
The conversation’s about to be over and you probably want to keep in touch with this guy. Remember that you want to do it at their convenience.
Example: “Hey man this was an amazing 30 minutes and I learned a lot from you. Thank you. Is there anyway we could keep in touch? I’m not going to be those guys that messages you 10 times a day with stupid questions.”
6. Offer Value
This guy has just helped you. Is there anyway you can help them?
I have different skills I can offer people: optimize their landing pages, help them out with their paid campaigns, or even just promote their brand / product to my audience.
I offer my services to let them know I’m not a leech, and that I’m someone worth getting to know.
Is there anything you can offer the person? I know it can be tough if you’re a newbie and the guy doesn’t seem like he needs much.
That’s why it’s important to LISTEN.
“Hey man if there’s anything you ever need just let me know. If there’s anyone way I could be of help to you don’t hesitate to ask me”
Who doesn’t want to make more profits from their campaigns?
Every campaign you launch has the potential to make life-changing money.
But sometimes you’ll test and optimize to get a campaign profitable… and it only makes a few dollars per day.
What do you do?
Ditch the campaign, because $2.50 profit per day won’t turn you into Dan Bilzerian, or
Try to squeeze more from it?
It’s a tough call, but here are my thoughts on when to ditch a campaign to help you out.
There were some affiliates a few years back that made a killing with hundreds of laser-targeted campaigns on PoF.
They each brought in a couple of bucks a day.
I admire the dedication and ingenuity there, but creating and monitoring a million little campaigns would drive me crazy. It’s so fidgety, there’s no scale, and it sounds like it’d be a nightmare operation.
Having 2-3 campaigns pulling in $1k each per day versus 1,000 campaigns pulling in $2-3 each day?
Smart, successful affiliates would much rather build scalable campaigns.
Creating winning campaigns is tough, but it’s MUCH easier to improve the ROI of an existing campaign, than to start fresh.
It’s like that old sales quote: “It’s 5x easier to upsell an existing customer than sell a new customer”.
So don’t get disappointed that your campaign isn’t a home run yet.
You worked your ass off to get this campaign profitable, or near to break even. It’s time to make some decent profits on it.
1. Test Other GEOs
I can’t get over how many affiliates forget that there are other countries outside the United States (especially with adult dating).
Most people will only run traffic in countries that seem familiar to them – it’s a basic cognitive bias that you have to overcome.
The bids in most countries are a lot cheaper than US, since far fewer people are targeting them. Conversions are often much higher as well, since these neglected markets don’t have banner blindness by trigger happy affiliates.
If I’m exploring new GEOs, I try to keep everything exactly the same. The same lander, same ads and same targeting (except for the country and language). You want to isolate the country, so it’s the only variable that changes.
I also go broad when testing GEOs.
I’m not going to test Australia, Canada, New Zealand and United Kingdom as new GEOs.
They are too similar. They are English speaking, high incomes, high bid prices, high GDP, and higher payout offers.
I’ll test India, Brazil, Iran, Kenya and Estonia.
These countries are radically different from each other – language, custom, culture, income etc. One of these places might be a gold mine for any number of reasons.
Most affiliates are too lazy to translate and learn about new countries. This is an opportunity for you to take your already testing landers/ads and run them in a new GEO.
Here’s a bonus tip: you can create angles based on the region/culture to get more profits.
2. Commit to Continual Optimization
Affiliate marketing isn’t neatly split between profitable and unprofitable campaigns. Unprofitable campaigns can (sometimes) be turned around, and a profitable campaign can always be made better.
In either case, test new headlines, new images and new landers. The best way to boost your profit is to keep testing.
The BIG WIN is to test new offers.
If you’ve only tested 3 offers, you’re just lazy bro.
Go into your affiliate network dashboard and apply for 20 offers to test.
Don’t assume your current offer is the best because it has a slick landing page or requires fewer steps. You can’t tell what offers convert the best until you test them.
Testing new offers requires almost no extra effort on your part and can make a HUGE increase to your ROI.
It’s literally 30 seconds – clicking a button inside your affiliate network dashboard, and setting it up in Voluum.
Getting the campaign profitable is the hard part – now it’s time to have fun.
Get creative, test new angles, crazy headlines and weird images.
Think of it is this way – you have a campaign that’s making you $5 a day with a 100% ROI. If you keep testing it, you can boost it to $10 a day. Big deal, right?
Well, yeah, it’s actually a very big deal. You’re planning on scaling this campaign, remember?
Down the road, doubling your ROI won’t make the difference between having a $5 and $10 a day campaign.
It’ll make the difference between a $500 and $1,000 a day campaign.
3. Ask for Payment Bumps
If you’re driving quality traffic, your AM should be willing to grant a payment bump. They want to encourage you to push as much volume as you can (as long as the lead quality is good).
Don’t just take the payment bump and use it as a bonus.
Think about how you can use your higher payout to get squeeze out more traffic. Maybe site IDs that weren’t profitable before are now. Or maybe you can now bid higher and see how your volume increases.
Maybe this means you can get the campaign profitable on a bigger traffic source with more volume.
Always be thinking like a businessman – how can you use an increased revenue to get even more revenue?
So the question is: How do you get a payment bump?
Let’s use some psychology. You have to ask and phrase it to benefit them.
“Hey John can I get a pay bump on my my iPhone offer?”
“Hey John, I’m losing money right now on the iPhone offer and might have to stop running it. I did some calculations and if I were to get $.50 more I could make money and scale this campaign.
I already talked to a few other networks and they’re willing to give me that payout. But I really enjoy working with you and your network.
If you can up the payout then I’ll do my best to increase the volume.”
Which answer is better?
Always be thinking from THEIR point of view.
They won’t give you a pay bump just ‘cause you want more money. But if you’re able to make it a win/win – why wouldn’t they hook you up?
4. Split Test Networks
This is yet another test that 99% of affiliates never try. They see the same offer on a couple of networks and just run with whichever one has the highest payout. Why not, it’s the same offer right?
Not at all. Even the SAME OFFER can convert very differently on different affiliate networks.
Why? Advertisers may scrub more harshly on some networks than others. Networks use different technology to track conversions or payment processing.
I can’t tell you the number of times I got a higher ROI with the network with the lower payout.
This is a really easy split-test that can give you 20% ROI.
5. Learn the Traffic Source Inside and Outs
Regardless of their chosen traffic source, successful affiliates have one thing in common.
They’ve learned to dominate it to get more volume, cheaper bids and higher conversions.
The single best way to master a good traffic source is to use ONLY that traffic source.
You’ll come up with your own little hacks that’ll help you create campaigns quickly and boost your ROI.
You’ll discover what offers and verticals work best on it
You discover the best placements/ad sizes
You can do some insider deals with the traffic source if you push enough volume
This is one of the biggest reasons behind a super affiliate’s success – they become a master at one traffic type.
6. Network with Major Players
Forming relationships is a great way to skyrocket your affiliate career. This doesn’t just mean building relationships with other affiliates. You want to build relationships with everyone that can help you turn your small campaigns into beasts.
The most successful affiliates thrive by building the following relationships.
Too many affiliates have almost no contact with their affiliate manager or other people from their top networks. They ping their AM once or twice a month to request a payment bump and that’s about it.
You’ll do a lot better if you recognize the importance of having strong relationships with these people. They can go to bat for you if you have a special request (like joining a private offer or asking for permission to run on an unapproved traffic source).
They can also give you the lowdown on the offers that are converting the best and the angles that work.
Plus if your AM likes you, they might give you automatic pay bumps just ‘cause you’re pals.
You may have spent $10k testing your chosen traffic source, but you still won’t know it nearly as well as the guys that manage it.
Make friends with them. They can give you a lot of tips to get more traffic and boost your ROI. They want to see you thrive, especially if you’re spending a lot of money with them.
The more traffic you buy from them, the more they won’t want to lose you.
Most affiliates only think of their AMs because you don’t often talk to your traffic source manager. Big mistake.
Shoot them an email, introduce yourself, and get on their radar.
I’d say that 99% of affiliates never meet the advertisers they push traffic to. You can open a lot of new doors by reaching out to them. Getting to know the advertisers lets you:
Get access to other offers that aren’t listed on your network
Push for better payment bumps
Go direct with them for more profits
Get insider tips on new angles and demographic targeting
Get approved for different traffic sources other affiliates aren’t given access to
Advertisers love their best affiliates. Give them a shout out and see how you can make them (and you) more money.
Where do you meet advertisers (the offer owners)?
Conferences – big advertisers will be at Affiliate Worlds and Affiliate Summits
Email them – you might be able to find their details on offer page
Get your affiliate manager to point you to them (although they probably won’t want you to go direct, so they may not do this)
You should also network with other marketers who us your traffic source. Affiliate marketing may seem like a profession for lone wolves, but it’s much more powerful to have small masterminds.
7. Day Parting
I get a lot of questions about day parting.
It seems like a popular way to optimize campaigns. Possibly too popular, which is why I didn’t put it at the top of my list.
Don’t give me wrong – day parting has its place. It can turn some of your “meh” campaigns into real winners. But overall I don’t recommend it very often.
The problem is that loads of affiliates think day parting is a silver bullet to turning break even campaigns into ones with 100% ROI. They start messing with day parting features without enough data and often end up tanking otherwise good marketing campaigns.
So when do you start day parting?
Answer: After you’ve tested everything else to death, OR, if you’re on an ULTRA tight budget and you can’t afford to run traffic for full days.
For example, if you’re trying to run a RON campaign on mobile, some traffic sources don’t let you spread your budget out through the day.
You might decide to run at night when people are home from work and in a more relaxed (buying) frame of mind. This can give you a better chance of getting profitable, especially if you bid high and your budget gets used up quickly.
You need to be certain you can’t get a positive ROI during certain hours before pausing your ads.
Suppose you’re running a dating campaign with the following data:
You got 22 leads between 5 AM and 6 PM.
You got 45 leads between 6 PM and 5 AM.
Most affiliates with this campaign would pause their ads between 5 AM and 6 PM. This could actually be a really bad move.
But why? Aren’t you getting fewer leads during those hours?
Yeah, but that could just be because there’s less volume during those hours. If bids are lower and conversion rates are almost as good, you may even be getting a higher ROI and more profit during the hours you get the fewest leads.
You don’t want to day part based on when you get the most leads. You need to factor for the amount of money you spent during those hours. Never pause your ads during hours they’re profitable.
8. Build a List
You’ve probably already heard this a million times: “The money is in your list.”
While so many people emphasize the importance of list building, new CPA marketers don’t do much with it. It’s a lot of work and many CPA networks don’t allow email traffic from most of their offers.
Yet, for many niches, building a list can be a powerful way to monetize your traffic.
Why not kill two birds with one stone? You’re already pushing traffic to your landers. Sometimes you can capture emails from your leads before referring them to the advertiser.
Now you can upsell those leads to higher paying offers or push lots of other offers to them.
You can also look into directing people to an opt-in page if they aren’t interested in your offer. If you’re good at coding, or you’ve got a good tech contractor, this is something to consider.
Start Squeezing Your Campaigns
Successful affiliate marketers got that way because they’re never satisfied. They see a positive campaign ROI and, rather than sitting back on their asses, they think, “How can I get even more out of this?”
Be that guy. Be the guy who isn’t satisfied with mediocre profits or a few dollars a day trickling into your accounts. Use the tips above to take even your most successful campaigns to the next level.
Which one of these tips will you commit to trying this week?
Leave me a comment below with the action steps you plan on taking:
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I’ve been in affiliate marketing since 1998
Forget wasting years of time & thousands of dollars – I wanna show you how I personally did it, and how I stay at the top of this industry year in, year out.
FIRST THINGS FIRSTLet us define what we mean when we talk . Affiliate marketing is the process of driving leads to an offer we don’t own, and getting paid a percentage each time someone converts.NEXT UP
I want to show you how to get started in this industry.
There is a lot to learn, so let’s get started.
Resources and Tools For Affiliate Marketing
Disclosure: Please note that some of the links below are affiliate links. All commissions I earn will go towards supporting the costs of running and improving this website. Thank you!
Affiliate marketing is a business that you do 100% from your computer.
Whether you are in Asia, Europe, Africa or America, you can make it work.
We rely heavily on tools and software to help us make money.
Here’s a basic overview of what you need to get started:
#1 You need people to sell to.
We refer to places that can send us people as “traffic sources”. You sign up with a traffic source (like Facebook), make an account, make up your first online ad, and then click the button on their site to start the traffic flowing.
#2 You need something to sell.
We refer to this as the “offer”. We could go straight to someone who owns an offer, but affiliates use affiliate networks. This is because an affiliate network has a huge range of offers we can test (we test relentlessly to find the best offers).
#3 You need to track who is buying.
We refer to this as our “tracker”. Without this, we wouldn’t know who was buying, so we wouldn’t be able to make our campaigns better.
#4 You need hosting to host your landing pages.
Often when you have an offer from an affiliate network, you will want to “pre-sell” the visitor. We do this by creating a landing page in CSS/HTML. Once it’s ready, we send traffic to it from our traffic source. Then we put the affiliate link on our landing page, so when someone clicks it, our tracker registers who has clicked.
You’ll likely have questions like “Which traffic source should I use”, or “Which affiliate network should I use”?
I’ll answer these now:
What Traffic Sources Do I Recommend?
There are only three traffic types that I use to run campaigns.
Mobile (pop, redirect)
Plenty of Fish
Your job as an affiliate is not to figure out what traffic sources “work”, but what offers work best for a traffic source.
They all have different placements and audiences so you need to test offers to see which one responds best. This is the essence of how to learn affiliate marketing – you test a source, see what works well on it, and then scale.
These are the facts that most of these Guru’s are either keeping from you, because they are afraid of you taking their advantage, (there isn’t one, it is more math and money than some great quest – this is a contact hitter’s sport, homer run hitters strike out a lot) I teach the system, not the fluke.
Don’t be shy, reach out for our coaching, and we can help you get set up, and running, then you going. Stop trying to do it alone. We all have spots we aren’t great at. We help you, AND show you, so you can do it, because you can.
If you’re using Paypal to take payments, here’s a neat little trick to increase your sales…
When someone adds your product to the shopping cart, it takes them to the Paypal checkout page. The problem is, some people will back out of the purchase at this point. However, what most marketers don’t seem to know is that Paypal allows you to place a banner at the top of this checkout page. Moreover, what you choose to place in this banner can reduce shopping cart abandonment by allaying your customer’s fear.
For example, today when I purchased a product I saw a banner at the top of the Paypal checkout page that actually asked me to visit another website to sign up for a different product launch! This is obviously NOT the way to use this banner space.
Instead, do what I saw one enterprising entrepreneur do the other day – create a simple banner with a short TESTIMONIAL in it for the product they are about to purchase.
It can be something as brief as;
“I Can’t Believe John is Offering This for Such a Low Price.” -full name
“ABC Product Saved Me $xxxx in Just The First 3 Months.” -full name
Be sure to use quotes and the person’s full name – and if applicable, their company name. This provides third party validation that the buyer is in fact making a smart decision by purchasing your offer, and should reduce your Paypal shopping cart abandonment rate.
Typically when we want to monetize a blog we simply add some advertising to it, correct? Maybe some adwords, or perhaps banner ads that lead to sales pages that lead to (hopefully) bucketfuls of commissions. But as you may have discovered, the problem with advertising products this way is that prospects land on the sales page cold. They don’t know any more than what was written in that tiny banner ad, and so they aren’t even close to being warmed up enough to read or watch a sales pitch.
To improve your conversion rate for products sold from your blog, you can always create a page before the sales page. That is, your banner takes them to another page on your blog that introduces them to the product and its many benefits prior to sending them to the sales page. And while there are some “experts” who will tell you that any added step in the sales process is a no-no, the fact is this will usually if not always improve your sales by at least by a small margin, if not more.
One step better is to forgo the banner ad and instead write a blog post about the product. Your readers are already reading your blog, and the beauty of talking about a product within a blog post is the same as referring to a product in a news story – it slides in under the prospect’s sales radar. You can bring up a problem you’ve been having that is likely something you have in common with your readers, and then you let them know you’ve found the solution. Don’t make it read like a sales pitch – simply share the best benefits of this product and then offer the link if they want to know more or perhaps enjoy the benefits for themselves.
This can definitely bring in the sales, but there is a drawback: Your sales will increase for a day or two or possibly longer, but as your blog post drops down on your blog, the sales will taper off. And while you will continue to enjoy a sale here or there as new readers find your old post, it’s not a terrific long term strategy for making ongoing sales.
However, if the product you are promoting is your own product AND it’s a GOOD product, there is a solution that frankly kicks cyber-butt and converts like a banshee, and it’s this:
Add the Facebook commenting system to your page. This allows your product users to make comments about your product that show up on your blog. Once you’ve added Facebook commenting, email your existing customers and ask them to stop by your page and leave a testimonial.
Result? As you accumulate testimonials your prospects see this genuine social proof that your offer does what it says, causing them to get excited about your product before they even know what it is. This can mean a HUGE boost in sales for you – and not just now but well into the future as well.
And the Facebook commenting system allows you to display these comments in multiple places for maximum impact. Having the ability to display genuine feedback from your customers is perhaps the most powerful tool you can have in enticing, exciting and converting new prospects into buyers.
To learn more about Facebook comments, click here:
When your tweets get retweeted, a whole new group of followers is exposed to your tweet, and thereby you. The more your tweets are retweeted, the greater number of followers who get to see them. Why is this important? Because the added exposure can mean you get new followers as well as more clicks to your website.
So are there any tricks to getting retweeted? Absolutely, and I’ve picked out some of the best…
Write good stuff. Seriously – write tweets that people enjoy, that are interesting or useful or entertaining or helpful. Recall the kinds of things you’ve retweeted – you don’t forward boring stuff, you retweet only the best tweets, and that’s what your followers do as well.
Anything about Twitter is retweetable. Think about it – what is the ONE thing every single person on Twitter has in common? Twitter! So when you find an article with Twitter tips, or the latest editorial rant on why Twitter is bad, or great, or the marketing bonanza of all time – go ahead and tweet about it.
Break news – whether it’s a tornado moving through your backyard or the latest development in your niche – tweet about breaking news as soon as you hear about it.
Tweet “How-to’s.” People love tweets that begin with, “How to…” regardless of whether it’s how to make sauerkraut chocolate cake, get more done in less time or hot wire a car. Another phrase that also gets retweeted a lot is “The art of…”
Use links in your tweets. Providing a link adds credibility and gives your followers a place to go for more information. Always add a link if it’s pertinent.
Tweet about the weird, strange and bizarre. Glow in the dark goldfish and naked graffiti artists will get retweeted non-stop for DAYS, so go ahead and tweet about the weird stuff, because you are NOT the only person who loves being surprised and shocked.
Which brings us to the last one – be surprising, be different, be FUN. More than almost anything else, people love to be entertained – so go ahead and get a little crazy, let the kid in you shine through, and transmit that innate sense of pleasure in living life to your followers.
Bottom line: The more you get retweeted, the better. And what’s the number one trick to getting retweeted?
Believe it or not, it’s simply ASKING your followers to retweet you.
Twitter polls are an excellent method for asking for help, getting feedback and further building relationships. And they’re super easy to run, as well. Here’s how:
Announce that you’ll be taking a poll or asking a series of poll questions.
Use a descriptive #hashtag after each of your poll questions to thread them together.
Ask questions that are relevant to your tweeting history. For example, if your Twitter profile is all about online marketing, then stick to that rather than asking what they think of politics or global climate change.
Do make it fun. Polls don’t always need to be serious. For example, if your niche is marketing, you might ask how they would market square chicken eggs or what is the worst example of marketing they’ve witnessed in the past week.
Thank your participants, ask for clarification if necessary, and let them know what you’ll be doing with their feedback (Creating a new product? Changing your marketing strategy? Writing a new blog post? Etc.)
If you’re writing a blog post based on the results you receive, consider thanking the participants by name in your post. If there are too many to thank, at least create a Twitter list just for this particular poll and then link to the poll from your blogpost.
If you’re finding it difficult to interact with your fellow Twitterites, you’ll definitely want to use a few polls to get things jump started. I’ve seen a poll on whether or not people prefer creamy to chunky peanut butter generate huge interest in just minutes. It’s all about engaging people and valuing their opinion – even on something as silly as smooth or lumpy.
Twitter can be a powerful marketing tool once you discover how to optimize it for your business needs…
Don’t focus on number, focus on quality. Rather than seeing how many thousands of people you can follow in the hopes they will follow you back, focus on finding the highly targeted members who are a good match for what you’re promoting. Read their profiles and follow people who are interested in your niche; whether it’s gardening or race car driving or Internet marketing.
Think of your Twitter followers as you would a mailing list – a thousand highly target people who are truly receptive to your products are worth far more to your business than a 100,000 randomly selected people. That’s why Twitter isn’t about who has the biggest follower count – it’s about making real connections with real people.
Don’t blast links to the exclusion of great content and making real connections. Certainly you want to promote your brand with your latest blog post or product, but you won’t get the results you seek unless you’re also forging connections, developing networks and growing relationships as well.
If you spend too much of your time pushing your products and boosting your own ego, your followers will run for the hills faster than you can say, “Whoops!” Plus, if you’re not interacting with your followers, your followers are forgetting you altogether.Don’t slave over content.
If you’re already producing content elsewhere on the Internet, then Twitter is a breeze. For example, craft 3 or 4 tweets for each blog post that highlight something interesting you covered in your post, and do the same for articles. New product? Pull out some nuggets of information and share it freely with your followers.
Don’t tell your followers what you had for breakfast unless there was something truly interesting about it. Cornflakes or eggs are NOT tweet worthy, fresh alligator is. Some folks on Twitter feel it’s their duty to report every little thing in their lives. Yawn! If you’re on Twitter to market, then leave this mundane stuff out of your tweets.
Do share the latest news in your niche. This is easy – sign up for Google Alerts using terms relevant to your niche to receive the latest news each day, and then write a few tweets from this content. Presto! That took maybe 5 minutes, and you become the informed person people want to follow.
Do offer your Twitter followers sales and coupons. Since the very nature of Twitter is fast response, you can give followers an incentive to follow you by offering them special deals, such as a 50% discount for the next 20 minutes.
Do provide immediate support. Dell Computers has been combining product discounts with customer support and a request for feedback from Twitter users for sometime now – and their efforts have added millions to their bottom line. To easily keep track of every tweet mentioning your name, your product or your company, use http://tweetbeep.com/. It sends you notifications to let you know who’s tweeting about you, allowing you to immediately respond. And remember, every time you respond to a tweet, there are hundreds of other people watching your conversation. That’s why one stellar show of customer service can result in several more sales.
Do elicit customer feedback. Ask questions such as, “What’s missing from our latest product?” What’s your toughest challenge?” “What would you like to know concerning how to ____ ?” And so forth. This is a great way to get information on how to improve your current products and what products you should roll out next. Be sure to acknowledge the responses you receive.
Do run contests. People love contests and you can really capture their interest with this. First, make the contests short – no more than an hour in duration. Second, make them fun. You might ask followers to send their best example of a web page with a funny header, or to guess what you did to earn money in junior high, or to write the best headline for toothpaste for elephants. Encourage your followers to retweet your contest and be sure to award prizes to the winners – free copies of an e-product or Amazon coupons work great.
Do retweet. By reposting useful content to your followers, you can build goodwill, increase your followers and get your own content retweeted as well.
Do run polls. You’ll find new people to follow and you’ll collect dynamite tips and insights from your followers. Plus it’s a great opportunity to engage your network and further build your relationships.
By using these steps you’ll find that Twitter is a great place to build relationships with your customers, find new customers and even enjoy the process.
…regardless of whether they’re written blog posts or video blog posts. And this can even work on pre-launch videos for your new product launch.
You’ve got traffic, you create great blog posts – and yet only a handful of people bother to comment. Frustrating, isn’t it? You work hard to make a great blog post with lots of information your readers can use, but it feels like nobody cares. Worse yet, your blog has the appearance of a ghost town. After all, the more comments your posts receive, the more popular your blog appears. And let’s face it, everyone wants to be part of something BIG, something that others are involved with.
So how do you get more replies to your blog posts? And for that matter, how do you get people to reply to your pre-product-launch posts and videos? Here are 5 methods I’ve found that work…
Ask them. That’s right – sometimes it can be as simple as asking them to take the action. Ask them to respond to your post or to a specific question you place at the end of the post. Don’t make it a difficult question; Asking whether they prefer chunky peanut butter or smooth peanut butter will pull far more responses than asking how to achieve world peace. (I’m exaggerating the point here, but you get my meaning.)
Bribe them. Offer them one of your paid products for free when they leave a comment. You can either give the product to everyone who comments, or to the best comment, or 5 comments chosen at random, etc. Choose a product that your readers are likely to want, and if you’re awarding the bribe to everyone, be sure to send it within 24 hours of their posted comment. If you’re awarding it to the best comment(s) or to several comments at random, post the winners on your site so that a) your readers know you really gave away the prize and b) it becomes an incentive for them to post a reply to your next blog entry. After all, if someone else won last time, they’ll be thinking they’ve got a shot at winning this time.
Make it a contest. Again, you’re offering a bribe, only this time it’s monetary. For example, offer $100 to the poster who provides the most innovative answer to your question, or to the one who gives the funniest response, etc. Either you can choose the winner, or you can let your readers vote and choose the winner for you. (HINT: This method is also a great way to find out what your reader’s biggest challenges are – thus giving you great ideas for new products your readers WANT to purchase.)
Give away the launch. If you’re launching a new product, give away copies of your new product to the best replies to your post and videos, as well as to random posters. This way you get both the posts that take an effort, and the quickie posts from those who don’t want to take a lot of time posting a well thought out answer. This will increase the excitement, increase the exposure of your launch, and can result in some pre-launch testimonials from those who won the product.
Be controversial. Taking on topics that hold any kind of controversy will almost always get people talking. People love to take sides, express their opinions, and even get into a discussion. Watch for topics in your niche that spark definite opinions and blog about those – and the replies will naturally come.
BONUS Method: While you’re giving rewards out, don’t limit yourself to replies to your posts and videos. Also reward your readers for re-tweeting your content, telling others, referring others, etc. People will jump through hoops for you if you…
a) Are offering great content
b) Make it easy to jump through hoops for you and
c) You reward them for jumping!
Bottom Line: It’s a matter of training your readers to reply to your posts. The more you work to encourage their participation, the more it will become a habit for them to reply. Also take note of which threads tend to get the most response – these are topics that hit hot buttons, and you might want to blog about them more often.