How to Master & Dominate Traffic Sources P1

What’s Your Target?

When I first read about internet marketing 6 years ago, it took me nearly a year before I saw my first profit. One of the biggest reasons was that I was kind of all over the place: I’d launch a campaign on Adwords, another one on Facebook, & then I’d work on my SEO sites. I was taking action, but it was spread out.

I wasn’t able to make a quantum leap until I forced myself to focus. By that point I had $3,000 in savings and told myself 100% of that money was going into Facebook ads. No chasing bright shiny objects, and no switching focus because of some blogger’s case study.

By focusing only on Facebook, I learned something new each day.

  • The best way to optimize bids at the time
  • The tricks and best time zones to get ads approved easier
  • Which niches Facebook allowed, and what made money
  • The most profitable countries

All the little “a-ha” moments started adding up. Within 3 months of this decision, I went from -$xxx days to +$xxxx days and was able to quit my job. I wouldn’t have been able to do this if I was fucking around on so many places.

Mastering a Niche vs a Traffic Source

A common question I see is if it’s better to focus on a niche or to focus on a traffic source. There’s no right answer because either way makes money. I’ve always preferred focusing on the traffic sources because a lot of the knowledge is invisible to competitors. People can easily take your landing pages, offers, & creatives. However, they can’t see your bidding strategies, optimization process, your understanding of the algorithm to deliver bids, & your relationships with the ad reps.

But what about diversifying? Keep in mind just because you’ve mastered Airpush doesn’t mean you’re stuck there forever. What works there probably works on Leadbolt or Sendroid, which are similar places. You can also test offers initially on Airpush, and then scale to other mobile traffic sources.

Once you felt you’ve “mastered” a traffic source, feel free to spend around 20% of your time trying out other places.

Picking a Traffic Source

I need to make something very clear: there’s no magic traffic source. There’s a thousand+ places to buy traffic from and people are making money on every single one of them. If you’re new, then I recommend sticking with the places that everyone else is advertising on. Once you get the basics down and start having a solid cashflow, you can start exploring the more obscure places.

Imagine it’s the 1800’s and you’ve arrived in California for the gold rush. You have no clue where to start digging. What I’d do is start digging where everyone else is because you know there’s gold there. Even though it’s competitive, I’m focused on improving my skills. I can also observe and learn from watching my competitors. You could go off and start digging randomly in other places, but that’s completely based on luck. A lot of motivation is due to making steady, incremental improvements. 

Some Things I Like in a Traffic Source:

  • Volume – The most important. I’m not really looking to master a traffic source if the potential spend limit’s only $500 a day. What I’ve learned it sometimes a $500/day campaign and a $10,000 could take the same amount of work, the difference is how much traffic’s available.
  • They like affiliate marketers – This is probably why I haven’t worked with Adwords in years. The amount of traffic is amazing, but I don’t want to deal with the headaches of getting my accounts banned.
  • Good interface – Can I bulk upload ads? Is the interface clean and easy to navigate around?
  • Tracking tokens – Definitely useful if they offer dynamic tokens and conversion pixels to help me optimize.
  • Responsive ad reps – Are they knowledgable about the platform and can help me?
  • Payment Options – Not really a deal breaker, but the more options the better. Also I hate places that only take Paypal and pass on that 4% fee to me.
  • The Moats – The barriers to entry for new competitors. An example is some places require a referral or a large $ deposit to start advertising.
  • Accurate Traffic – This means if I want to buy traffic from Canada, I want 100% of the traffic to be Canadian. If my tracker shows 15% of the traffic’s coming from India, that means I’m already at a -15% ROI loss.

Newbie Recommendations

There’s literally 1,000+ traffic sources to choose from. I’ve highlighted these because they’ve been proven to be profitable over the years and are easy to start.

A large majority of guys start out with either Facebook or PlentyofFish. It’s probably because the optimization process is easier to understand: you’re focused mainly on creatives and demographics. Something like mobile might be slightly harder because you add in extra variables such as carriers, operating system, handsets, & requires a top of the line tracking system.

Also if you noticed all the places I recommend are self-serve (which means you upload the creatives and pretty much do everything yourself). Managed buys (where the ad representative handles everything ) can be very, very profitable. If you’re starting out though, you should have a solid base with self-serve platforms. They get you comfortable with the optimization process instead of relying on someone else. Also managed buys tend to require a large deposit.

But….There’s Too Much Competition

If there’s money in something, there will be competition. It’s the nature of the beast, get use to it. Don’t wish things were different, work on becoming better.

How can you compete as a newbie? You can always attack where they aren’t. If everyone’s advertising in USA, why not advertise in a smaller country? $200 a day profit in a small country is better than losing money going after a bigger country (if you’re on a low budget). If everyone’s going broad, then tighten your demographic and make your creatives more targeted.

Let the lions fight over the the buffalos. You can either be trampled by the lions hunting in the same area, or be somewhere else eating rabbits.

Going Forward

At the end of the day, keep in mind the fundamentals are always going to be the same everywhere. Lower your costs, find the best offers, find the best ads, find the best landing pages, & scale. My point is by focusing on mainly one traffic source, you shorten the learning curve and start building knowledge most of your competitors won’t have.

Keep a lookout on the next article where I’ll talk about the bidding process, analyzing the competition, building relationships, and much more.

Tips on Networking With More Successful People

A key part of growth is to improve your network.

Study the biography of any successful person and you can see how key relationships accelerated their growth.

Small problem though – Most of us aren’t born into great connections. You have to start from scratch and develop relationships with people you admire if you want them in your network.

That’s something I’m still doing to this day. There are people more successful than me in certain areas, and I want to learn from them.

On the other hand, I’ve had various people reach out and want to meet me in person. Most of these meetings I’ve had have turned out pretty bad from my perspective.

I’m not scolding anyone I’ve met in the past. I’m writing this article because I really want you to succeed. Being a good networker requires social intuition and that can only come from experience and time. I hope I can speed up your journey with some of the big learnings I’ve had over the past decade.

Lets say you’ve secured a meeting with someone. These tips could be the difference between a one-time meeting and a real friendship developing.

1. Respect The Person’s Time

Acknowledge that they are busy and thank them for their time. For example, “I know you’re busy, and I really appreciate your time today. I wanted to meet you because I really respect you and you’re definitely someone worth knowing.” Be humble and flatter them.

Keep the meeting short and concise. If it’s just coffee then 30 minutes is good.

DO NOT under any circumstances be late.

Also you want to make it as CONVENIENT as possible for the person. Schedule the meeting at THEIR convenience and at a location NEAR them. If you live an hour apart, then you’re commuting for 55 minutes to meet them.

Remember that they are doing you a favor by meeting with you.

2. You’re Paying

Having dinner or coffee? Pick up the bill.

It doesn’t matter that the guy is 100x richer than you are. The point is to show your appreciation for them taking their time out to meet with you.

If I find myself at a stripclub next to Zuckerberg, then you can bet he has unlimited access to my credit card.

Here what the god of Asia, Li Ka-Sheng has to say

Second set of funds: To make friends, expand your interpersonal circle. This will make you well off. Your phone bills can be budgeted at $100. You can buy your friends 2 lunches a month, each at $150. Who should you buy lunch for? Always remember to buy lunch for people who are more knowledgeable than you, richer than you or people who have helped you in your career. Make sure you do that every month. After one year, your circle of friends should have generated tremendous value for you. Your reputation, influence, added value will be clearly recognized. You’ll also enhance your image of being good and generous.

3. It’s NOT a Consultation Session

This is BIG.

I meet fans because I want to get to know them as a person, or I just want to hang out. The LAST thing I want to do is get grilled for an hour about affiliate marketing.

Put yourself in the person’s shoes. Lets say he’s a paid consultant whose time is worth $1,000 an hour. It’s rude to spend an hour ask non-stop questions as if you’re a client.

It’s ok to ask questions here and there, but be self-aware.

Also if you do ask questions, make them count. Don’t ask questions that the person has answered 100x on their blog already. When you ask really basic questions then it shows you haven’t really put the time in to learn.

4. DO NOT Make the Entire Conversation About Yourself

This is a rule from the book INFLUENCE by Dale Carnegie.

People love talking about themselves.

Don’t make the conversation about you. It should be 80% asking about them, and 20% about you. Make sure you really LISTEN to what they’re saying.

Show them you’ve done your homework. I like to ask questions that show I’m a huge fan.

Example: I met up with a reader and he just talked to me like an old friend. We talked about traveling, girls, bodybuilding, and philosophy.

He didn’t ask me anything about business or affiliate marketing. It showed me he valued me as a person, rather than just “extract as much value out of him as possible.”

We became good friends. When he finally did ask for help in the industry, I bent over backwards to help him out. The guys who spend an hour asking me for affiliate marketing help? I don’t really see a point of keeping in touch.

5. Ask What’s the Best Way to Stay in Touch.

The conversation’s about to be over and you probably want to keep in touch with this guy. Remember that you want to do it at their convenience.

Example: “Hey man this was an amazing 30 minutes and I learned a lot from you. Thank you. Is there anyway we could keep in touch? I’m not going to be those guys that messages you 10 times a day with stupid questions.”

6. Offer Value

This guy has just helped you. Is there anyway you can help them?

I have different skills I can offer people: optimize their landing pages, help them out with their paid campaigns, or even just promote their brand / product to my audience.

I offer my services to let them know I’m not a leech, and that I’m someone worth getting to know.

Is there anything you can offer the person? I know it can be tough if you’re a newbie and the guy doesn’t seem like he needs much.

That’s why it’s important to LISTEN.

Hey man if there’s anything you ever need just let me know. If there’s anyone way I could be of help to you don’t hesitate to ask me”

Zero Based Thinking

Make Better Decisions Using Zero Based Thinking

I learned an amazing thinking technique a few years ago thanks to Brian Tracy.

It’s called Zero Based Thinking.

Most of your decisions in life will be wrong. That’s how life works. We take action, we make mistakes, and we keep moving forward.

The question is, how do we know we’ve made a mistake? Unfortunately we have these things called “emotions” that can cloud our judgements.

You won’t recognize mistakes until much, much later. Even if you do recognize a mistake, emotions can make everything so much more difficult to. That’s why you’re probably amazing at giving advice to your friends, but aren’t that great at making decisions.

That’s where zero based thinking comes in.

It means “Knowing what I do now, would I still make the same decision?”

If the answer’s no, then it’s time to get out asap.

The easiest way to explain this would be by using a few examples.

Relationships

Many of my friends are at that stage of their relationships.

They’re in their late 20’s, and have been with their girlfriend for 2+ years. On one hand, their significant other is pressuring them for possibly marriage, but they’re not sure if they’re ready to settle down.

If they asked me for advice, I tell them about zero based thinking. “If she wasn’t your girlfriend, would you get into a relationship with her again?”

I’m not encouraging people to end relationships. I’m just telling you to think deeper.

Employees

If you’re a boss, then sooner or later you’re going to make a bad hire. No one bats 100%.

How do you know if you should let someone go?

Well imagine if this person wasn’t working for you. Think about how they fit into your company and all the work they’ve done in the past. Would you hire them again?

If the answer’s no, then you should let them go.

It happens. Maybe they were a GREAT employee in the past, but they can’t keep up with the company’s growth. Or maybe they’ve gotten lazy the past few months.

I’ve let go of employees before and it wasn’t easy. To tell you the truth, it doesn’t get easier the more you do it.

Minimalism

The New Year is coming up and I have too much “stuff.” (I blame it on Amazon prime). It’s so hard to be a minimalist when you love gadgets and technology.

It’s hard to throw things out because we spent money on it, or because we have memories associated.

I’m going to ask myself, “Would I buy this again?” Go through your closet and ask this question for each pair of clothing you bought. Whatever you wouldn’t buy again, give it to charity.

You’ll be more organized, cleaner, and the Salvation army will have a bunch of shitty t-shirts that affiliate networks give away at conferences.

Business

A friend of mine developed an iPhone app.

He poured tons of money into it, and spend over half a year developing it. It never took off.

A tremendous job opportunity came in and he had to make the decision, should he keep focusing on the app or take the job?

Deep down he knew it was time to call it quits but he couldn’t do it. He put in too much time into the project – it was his baby. Also how would he feel if he quit?

I taught him zero based thinking. “You pursued the app and gave it your all. If we could go back in time, would you start the app again?”

He said no. He killed the app and took the job offer.

Is he a quitter? Hell no. Sometimes quitting is the best decision you can make. Now he has cash coming in, and is working on another app in his spare time.

You’re not a quitter because you stopped a failing project. You’re a quitter when you stop pursuing your dreams.

Sunk Cost Bias

If you study psychology, you can see that Zero Based Thinking is similar to sunk cost bias.

A sunk cost is a cost that you’ve paid already, and you can’t recover it. You now shouldn’t let the cost affect future decisions.

I was in Vietnam last year and I bought non-refundable tickets / hotels to Bangkok. I was ready to go, but I got sick the night before. I wanted to force myself to go because I already spent $600 on the hotels / tickets. If I didn’t go then I would “waste” my money.

That $600 is gone. I can’t get it back no matter what. I realize that it’s a sunk cost.

Now I had to make the best decision now. I’m sick, should I go to Bangkok? I didn’t go. I didn’t feel like it, and I’d lose way more than $600 if I traveled and made my sickness worse.

This is why some people are such horrible gamblers. They’ll be down some money, and insist to keep playing in order to “get their money back.” The money’s gone.

Using Zero Based Thinking to Improve Your Decisions

Don’t be tied down to decisions you made before. Life changes. You become smarter. You gain more wisdom. And sometimes that wisdom will tell you that you made a mistake.

We can’t change the past, but we can make better decisions for our future.

Basics: Mastering Angles

Back to Basics: Mastering Angles

1. Back to Basics: Statistical Significance

Back to Basics is a series where I take fundamental concepts in affiliate marketing and make them easy to understand for beginners. 

How does BMW market their cars?

http://www.youtube.com/watch?v=gMLjMTOs-Ok

Their entire marketing is centered on how Bimmers are designed for a great driving experience. It doesn’t focus on the luxury, safety, or value; it markets itself as “The Ultimate Driving Machine.”

We call this the angle. It’s how companies approach marketing on a creative level.

Angles in Affiliate Marketing

Angles are one of the most important aspects of a campaign, but most guys don’t understand or know how to implement them properly.

When affiliates think about ads, they think about

  • the image
  • headline
  • ad description
  • call to action

Angles are how you approach a campaign on a higher level.

A newbie affiliate might skip the angle process and just gather 20+ images and hope that one of them sticks. But if you test angles first, it gives you greater insight into why that image works, and gives you a way to replicate the success.

It’s easy to get caught up with clicks, optimization, etc. But remember at the end of the day, this is affiliate marketing.

Remember that the core of each campaign is marketing.

An Example

Let us explore the female dating niche.

Promoting to guys is simple. Men are visual creatures, so it’s a cat and mouse game of sneaking in images showing skin. Women on the other hand are much more emotional so the angle plays a bigger part.

Here’s an example of angles in action.

What kind of men would women find attractive? Results of a quick brainstorm

  • Men with beards
  • Men with tattoos
  • Men with glasses
  • Shirtless men with abs
  • Men next to fancy cars

All of these seem reasonable, but which one’s the best? Remember the higher the click-through rate on our images, the cheaper we pay.

Launching a campaign with 1 image of each wouldn’t work because there’s not enough statistical significance. Maybe the men next to fancy cars is the best angle, but you chose a horrible image to represent the angle.

One way to test angles is to test have them all represented by 5 different images. If you test 25 ads, then you can take the average CTR of each angle.

We can conclude that guys with fancy cars are the best angle because they have the highest click-through rate.

One exception I would make is if there was an outlier image in another group. If there was an image in the shirtless men category that did a crazy CTR such as .70, I would keep the angle in rotation as well.

Remember there are no rules in affiliate marketing, these are just hints for you to discover your own methods.

Expanding the Angle

So women like men with money. YOU HEARD IT HERE FIRST! How can we make money with this revelation?

  • Let the angle affect the landing page. Test out a picture of a woman next to a fancy car on the landing page. Test out the headlines and make it reflect the angle.
  • Test a More Targeted Offer. Instead of eHarmony, maybe an offer that’s more oriented towards meeting wealthy men?
  • Hammer the ads. Now that we know women like pictures of men next to fancy cars, test out 20 more images.
  • Test out more angles. We only tested out 5 angles, there are much more.

One key point I want to bring up is the concept of synergy. The components of your campaign become more powerful if they match and strengthen each other.

The components of your campaign should come together like Voltron, not Frankenstein.

How Do You Come Up With Angles?

I don’t have a process for coming up with angles because I can just sit down and churn them out. But that doesn’t really help you now does it?

Put Yourself in Their Position – Use your imagination and pretend you’re a 40 year old woman. What kind of men would they desire? It’s cool, no one thinks you’re fruity.

I guess for female dating it’s not as easy. But If I were to come up with angles for the battery app niche it would be super easy since my phone dies all the time.

Go Where They Are – Research and try to understand the mindset of your target audience.

Years ago I was in the “exercise / weight loss niche.” My office use to be across from Lenox mall so I had my employee go to the mall and offer overweight ladies $20 for a 30 minute interview. I would get countless $$$ angles because I got ideas straight from the source.

Go to forums where they hang out at. Listen to the audience and understand what they want.

Look at Bigger Companies for Inspiration – For the female dating example, most of the niches were from other companies. There are offers focused on meeting wealthy men, men in uniform, muscular men, etc. These guys have done the research for you and you can piggyback off of it.

Life Force 8

Cashvertising  good book. Read it, you’ll learn

Is there a way you can align your angle with any of the Life Force 8?

Why would men with fancy cars be the best angle? Because it aligns with #1, #3,#4,#5,#6,#7,#8

More Angles

I don’t want to leave you today with just one angle. Lets brainstorm some more. I gave myself a fun challenge and making the angles relevant to current events.

  • Credit reports – Target just got hacked and its all over the news. Use fear as an angle
  • Weight loss – Summer’s coming up. Tell people they can get a sexy body for the summer with your system.
  • Holidays – Holidays and seasons make great angles.  The few weeks before Valentine’s day are great for the dating niche.
  • App Development Training Course – Teaching people how to make apps? Maybe you could entice them with how to create the next Flappy Birds with dreams of making $50k a day.

Become More Systematic

Hopefully the article helped you understand what angles are and the importance of them. I have had campaigns of mine go from breaking even to literally 300%+ ROI due to the angle changing.

If you noticed in my example, I have a system for the way I  run campaigns. I don’t just run a few tests and cross my fingers that it’s profitable.

If I’m not making money in a campaign, i can pinpoint the exact step where I’m messing up. From there I know what I have to do to improve. It works the other way around as well. I need to know WHY a campaign is successful so I can replicate it to future campaigns.

The best part is I can pass the system on to an employee, or I can teach it to anyone I want. There’s no “feelings” involved.

With a system I don’t let emotions cloud my judgement.

8 Hacks to Squeeze More Profits Out of Your Campaigns

Who doesn’t want to make more profits from their campaigns?

Every campaign you launch has the potential to make life-changing money.

But sometimes you’ll test and optimize to get a campaign profitable… and it only makes a few dollars per day.

What do you do?

Ditch the campaign, because $2.50 profit per day won’t turn you into Dan Bilzerian, or
Try to squeeze more from it?

It’s a tough call, but here are my thoughts on when to ditch a campaign to help you out.

There were some affiliates a few years back that made a killing with hundreds of laser-targeted campaigns on PoF.

They each brought in a couple of bucks a day.

I admire the dedication and ingenuity there, but creating and monitoring a million little campaigns would drive me crazy. It’s so fidgety, there’s no scale, and it sounds like it’d be a nightmare operation.

Having 2-3 campaigns pulling in $1k each per day versus 1,000 campaigns pulling in $2-3 each day?

Smart, successful affiliates would much rather build scalable campaigns.

Creating winning campaigns is tough, but it’s MUCH easier to improve the ROI of an existing campaign, than to start fresh.

It’s like that old sales quote: “It’s 5x easier to upsell an existing customer than sell a new customer”.

So don’t get disappointed that your campaign isn’t a home run yet.

You worked your ass off to get this campaign profitable, or near to break even. It’s time to make some decent profits on it.

 

1.     Test Other GEOs

IMG 0853

I can’t get over how many affiliates forget that there are other countries outside the United States (especially with adult dating).

USA has the 3rd largest population in the world, but you don’t NEED a target market of 300 million+ people.

USA is too competitive for most newbies, and a lot of intermediate affiliates.

Take a look at some of the other biggest countries in the world and you’ll see Brazil, Pakistan, Indonesia, China etc. Hundreds of millions of consumers + cheap clicks = huge opportunity.

There are tons of untapped markets for offers that accept traffic in multiple GEOs. Why not try testing your profitable campaigns in some of them?

Never heard of Uzbekistan or Burkina Faso?

Good.

Most people will only run traffic in countries that seem familiar to them – it’s a basic cognitive bias that you have to overcome.

The bids in most countries are a lot cheaper than US, since far fewer people are targeting them. Conversions are often much higher as well, since these neglected markets don’t have banner blindness by trigger happy affiliates.

If I’m exploring new GEOs, I try to keep everything exactly the same. The same lander, same ads and same targeting (except for the country and language). You want to isolate the country, so it’s the only variable that changes.

I also go broad when testing GEOs.

I’m not going to test Australia, Canada, New Zealand and United Kingdom as new GEOs.

Why not?

They are too similar. They are English speaking, high incomes, high bid prices, high GDP, and higher payout offers.

I’ll test India, Brazil, Iran, Kenya and Estonia.

These countries are radically different from each other – language, custom, culture, income etc. One of these places might be a gold mine for any number of reasons.

Most affiliates are too lazy to translate and learn about new countries. This is an opportunity for you to take your already testing landers/ads and run them in a new GEO.

Here’s a bonus tip: you can create angles based on the region/culture to get more profits.

2.     Commit to Continual Optimization

How Split Testing Tools Simplify the Task of Testing Complex Pages Affiliate marketing isn’t neatly split between profitable and unprofitable campaigns. Unprofitable campaigns can (sometimes) be turned around, and a profitable campaign can always be made better.

In either case, test new headlines, new images and new landers. The best way to boost your profit is to keep testing.

The BIG WIN is to test new offers.

If you’ve only tested 3 offers, you’re just lazy bro.

Go into your affiliate network dashboard and apply for 20 offers to test.

Don’t assume your current offer is the best because it has a slick landing page or requires fewer steps. You can’t tell what offers convert the best until you test them.

Testing new offers requires almost no extra effort on your part and can make a HUGE increase to your ROI.

It’s literally 30 seconds –  clicking a button inside your affiliate network dashboard, and setting it up in Voluum.

Getting the campaign profitable is the hard part – now it’s time to have fun.

Get creative, test new angles, crazy headlines and weird images.

Think of it is this way – you have a campaign that’s making you $5 a day with a 100% ROI. If you keep testing it, you can boost it to $10 a day. Big deal, right?

Well, yeah, it’s actually a very big deal. You’re planning on scaling this campaign, remember?

Down the road, doubling your ROI won’t make the difference between having a $5 and $10 a day campaign.

It’ll make the difference between a $500 and $1,000 a day campaign.

3.     Ask for Payment Bumps

increase payout

If you’re driving quality traffic, your AM should be willing to grant a payment bump. They want to encourage you to push as much volume as you can (as long as the lead quality is good).

Don’t just take the payment bump and use it as a bonus.

Think about how you can use your higher payout to get squeeze out more traffic. Maybe site IDs that weren’t profitable before are now. Or maybe you can now bid higher and see how your volume increases.

Maybe this means you can get the campaign profitable on a bigger traffic source with more volume.

Always be thinking like a businessman – how can you use an increased revenue to get even more revenue?

So the question is: How do you get a payment bump?

Let’s use some psychology. You have to ask and phrase it to benefit them.

“Hey John can I get a pay bump on my my iPhone offer?”

Versus:

“Hey John, I’m losing money right now on the iPhone offer and might have to stop running it. I did some calculations and if I were to get $.50 more I could make money and scale this campaign.

I already talked to a few other networks and they’re willing to give me that payout. But I really enjoy working with you and your network.

If you can up the payout then I’ll do my best to increase the volume.”

Which answer is better?

Always be thinking from THEIR point of view.

They won’t give you a pay bump just ‘cause you want more money. But if you’re able to make it a win/win – why wouldn’t they hook you up?

4.     Split Test Networks

split testing

This is yet another test that 99% of affiliates never try. They see the same offer on a couple of networks and just run with whichever one has the highest payout. Why not, it’s the same offer right?

Not at all. Even the SAME OFFER can convert very differently on different affiliate networks.

Why? Advertisers may scrub more harshly on some networks than others. Networks use different technology to track conversions or payment processing.

I can’t tell you the number of times I got a higher ROI with the network with the lower payout.

This is a really easy split-test that can give you 20% ROI.

5.     Learn the Traffic Source Inside and Outs

Regardless of their chosen traffic source, successful affiliates have one thing in common.

They’ve learned to dominate it to get more volume, cheaper bids and higher conversions.

The single best way to master a good traffic source is to use ONLY that traffic source.

  • You’ll come up with your own little hacks that’ll help you create campaigns quickly and boost your ROI.
  • You’ll discover what offers and verticals work best on it
  • You discover the best placements/ad sizes
  • You can do some insider deals with the traffic source if you push enough volume

This is one of the biggest reasons behind a super affiliate’s success – they become a master at one traffic type.

6.     Network with Major Players

 

Forming relationships is a great way to skyrocket your affiliate career. This doesn’t just mean building relationships with other affiliates. You want to build relationships with everyone that can help you turn your small campaigns into beasts.

The most successful affiliates thrive by building the following relationships.

Networks

Too many affiliates have almost no contact with their affiliate manager or other people from their top networks. They ping their AM once or twice a month to request a payment bump and that’s about it.

You’ll do a lot better if you recognize the importance of having strong relationships with these people. They can go to bat for you if you have a special request (like joining a private offer or asking for permission to run on an unapproved traffic source).

They can also give you the lowdown on the offers that are converting the best and the angles that work.

Plus if your AM likes you, they might give you automatic pay bumps just ‘cause you’re pals.

Traffic sources

You may have spent $10k testing your chosen traffic source, but you still won’t know it nearly as well as the guys that manage it.

Make friends with them. They can give you a lot of tips to get more traffic and boost your ROI. They want to see you thrive, especially if you’re spending a lot of money with them.

The more traffic you buy from them, the more they won’t want to lose you.

Most affiliates only think of their AMs because you don’t often talk to your traffic source manager. Big mistake.

Shoot them an email, introduce yourself, and get on their radar.

Advertisers

I’d say that 99% of affiliates never meet the advertisers they push traffic to. You can open a lot of new doors by reaching out to them. Getting to know the advertisers lets you:

  • Get access to other offers that aren’t listed on your network
  • Push for better payment bumps
  • Go direct with them for more profits
  • Get insider tips on new angles and demographic targeting
  • Get approved for different traffic sources other affiliates aren’t given access to

Advertisers love their best affiliates. Give them a shout out and see how you can make them (and you) more money.

Where do you meet advertisers (the offer owners)?

  • Conferences – big advertisers will be at Affiliate Worlds and Affiliate Summits
  • Email them – you might be able to find their details on offer page
  • Get your affiliate manager to point you to them (although they probably won’t want you to go direct, so they may not do this)

You should also network with other marketers who us your traffic source. Affiliate marketing may seem like a profession for lone wolves, but it’s much more powerful to have small masterminds.

7.     Day Parting

fb worldclocks.png1

I get a lot of questions about day parting.

It seems like a popular way to optimize campaigns. Possibly too popular, which is why I didn’t put it at the top of my list.

Don’t give me wrong – day parting has its place. It can turn some of your “meh” campaigns into real winners. But overall I don’t recommend it very often.

The problem is that loads of affiliates think day parting is a silver bullet to turning break even campaigns into ones with 100% ROI. They start messing with day parting features without enough data and often end up tanking otherwise good marketing campaigns.

So when do you start day parting?

Answer: After you’ve tested everything else to death, OR, if you’re on an ULTRA tight budget and you can’t afford to run traffic for full days.

For example, if you’re trying to run a RON campaign on mobile, some traffic sources don’t let you spread your budget out through the day.

You might decide to run at night when people are home from work and in a more relaxed (buying) frame of mind. This can give you a better chance of getting profitable, especially if you bid high and your budget gets used up quickly.

You need to be certain you can’t get a positive ROI during certain hours before pausing your ads.

Suppose you’re running a dating campaign with the following data:

  • You got 22 leads between 5 AM and 6 PM.
  • You got 45 leads between 6 PM and 5 AM.

Most affiliates with this campaign would pause their ads between 5 AM and 6 PM. This could actually be a really bad move.

But why? Aren’t you getting fewer leads during those hours?

Yeah, but that could just be because there’s less volume during those hours. If bids are lower and conversion rates are almost as good, you may even be getting a higher ROI and more profit during the hours you get the fewest leads.

You don’t want to day part based on when you get the most leads. You need to factor for the amount of money you spent during those hours. Never pause your ads during hours they’re profitable.

8.        Build a List

email list1

You’ve probably already heard this a million times: “The money is in your list.”

While so many people emphasize the importance of list building, new CPA marketers don’t do much with it. It’s a lot of work and many CPA networks don’t allow email traffic from most of their offers.

Yet, for many niches, building a list can be a powerful way to monetize your traffic.

Why not kill two birds with one stone? You’re already pushing traffic to your landers. Sometimes you can capture emails from your leads before referring them to the advertiser.

Now you can upsell those leads to higher paying offers or push lots of other offers to them.

You can also look into directing people to an opt-in page if they aren’t interested in your offer. If you’re good at coding, or you’ve got a good tech contractor, this is something to consider.

Start Squeezing Your Campaigns

Successful affiliate marketers got that way because they’re never satisfied. They see a positive campaign ROI and, rather than sitting back on their asses, they think, “How can I get even more out of this?”

Be that guy. Be the guy who isn’t satisfied with mediocre profits or a few dollars a day trickling into your accounts. Use the tips above to take even your most successful campaigns to the next level.

Which one of these tips will you commit to trying this week?

Leave me a comment below with the action steps you plan on taking:

Fundraising Done For YOU

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No matter which you choose, you will raise funds, and it will never cost your organization or members a dime.

We have done our best to make your fund raising efforts as quick and easy as possible.  You actually need to do nothing other than simply copy, past and edit, at will, the following letter and send it as an email or letter to your entire membership.  You have 4 Fundraising Methods that you can utilize.

 

First  Method– Membership Fund Raising- Contact your membership only.

If using this method, all you need to do is send this email and on any purchase made from the Gift Sites www.egiftsolutions4u.com  www.asnshopandearn.com and www.asneverything.com

and 15% of each purchase is donated to your organization.

To make sure that our system keys in all your members orders as coming from a Fund Raising Organization we ask that letters and correspondence append an “FN” to your ID code. 

So, the code for your members to use in order to be certain that you get credit for merchandise purchase is

FR QB55848

Second Method– ALSO, Help Other Fund Raising Organizations.

If you also choose to use Method 2, all that you need to is to send them to Your Fund Raising Assistance Page.  When the organization signs up, you will automatically be credited so that you receive donations from all the purchases and sales made from the members of their organization.

Third Method– Offering Business and Financial Services

If you choose this method, all you do is send an email with the links to various services that we offer through you.  When a member clicks on a link or orders a service, it is automatically keyed to you and your organization receives the appropriate donation amount.  A sample letter is here.

Fourth Method– Offer a FREE Business Opportunity to Each of Your Members.

To use this method, all you do is send a simple email to your membership, letting them know that a company has created a system that will allow your members to earn money without investment and that by doing so, they are actually helping raise money for your organization.  In the email have a link to your Organization’s Site.   

Your organization will then receive donations in exactly the same manner and same amount as would an individual.

This means that your organization will then be receiving all earned income streams within the ASN system as would an individual that had developed a similar downline.

We understand that there may be a certain reticence in offering your membership what appears to be in effect a business opportunity.  That is understandable, but you can be assured that this is unlike any other business, it is absolutely without risk, requires no investment whatsoever, no expenses of any kind, it is Impossible to lose a dime. 

Before offering it to your membership, please examine it.  But use the simple overview that we have done here. If you have questions that aren’t answered on the next page, please contact me, and I will gladly chat about your concerns before you get started. We have nothing to hide.

 

HOW LONG BEFORE YOU CAN GET STARTED?

Thanks to our utilization of the newest technologies, Your Fund Raising Site will be up and operational within 2 minutes of joining the program.

SO, WHAT’S THE NEXT STEP?

First Join HERE:

 

Membership Letter Business and Financial Services

BUSINESS AND FINANCIAL SERVICE OFFERED TO OUR MEMBERS

Dear Member,

 

The Solutions Network is offering the members of Quincy Barnes a large array of business and financial services ranging from Home Loans, Credit Services, Bankruptcy, Free Credit Repair Manual, Tax and Back Tax services, etc… all at reduced fees and in some cases free.

 

In today’s economic times, many people have found themselves facing issues that up until recently, they would never have imagined possible.  These services may help alleviate some of these associated issues.

 

Thankfully, most of our members have no need for these services.  But for those that do, we felt that it was incumbent upon us to let our members know they have options… and, if needed… these services are not financially out of reach.

 

By special arrangement with the Solutions Network we have agreed that all services provided will be substantially below normal fees and that a substantial portion of all fees charges will be given to Quincy Barnes to further our charitable causes.

 

Following are a few links to some of the available services.  We’re praying that you don’t need them.  But if you do, We pray that the will be of help.

 

ASN FINANCIAL SERVICES- One stop comprehensive page that provides access to numerous financial service ranging from free tax information to sources of free credit assistance.

 

HOME LOANS— a huge assortment of home loans that work for everyone from upper income, great credit to low income, no down, and even bad credit purchasers.  We do things on a daily basis that other lenders simply can not or will not do!  We will always provide the best service and best terms for your members,  http://allsolutionsnetwork.com/cgi-bin/d.cgi/QB55848/no_down_loans.htm

 

CREDIT REPAIR— Our credit repair services work.  We have many people who had substantial credit issues, who after our utilizing our services had score increases of 50 to 200 points, thus enabling them to buy homes and cars with nothing down.

http://allsolutionsnetwork.com/cgi-bin/d.cgi/QB55848/creditrepair.htm

 

BANKRUPTCY— We prepare all forms necessary for the filing.  All you have to do is drop it off at the courthouse.

http://allsolutionsnetwork.com/cgi-bin/d.cgi/QB55848/Bankruptcy.htm

 

FREE CREDIT REPAIR MANUAL AND CREDIT REPORT

Many of our members people, through no fault of their own, have credit issues that are causing them many issues… higher rates, higher down payment requirements, inability to get credit cards, etc… Even though our credit repair services are generally about one third the cost of other companies… in today’s tough times, many are unable to afford even this.  For them, we offer a TWO Free Credit Repair Manuals with Free Credit Report.  This affords the perfect solution to a common but devastating problem

http://allsolutionsnetwork.com/cgi-bin/d.cgi/QB55848/Free_credit_repair_Kit_manual.htm

 

Our deepest thanks to you for your continuing support.

 

Sincerely,

 

Your Name)

Chairman.

 

Membership Letter.Gift Giving

You can feel free to use this as a guide or template for your membership awareness campaign. We can even run it for you.

Let us know how we can help you be successful.

NOW YOUR GIFT BUYING CAN HELP US!

Dear Member,

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At this site you will find a breathtaking selection of items from all over the world… Watches, Jewelry, Toys, Decor, Fashion, etc.  Quality and Value are the hallmarks of these sites. www.egiftsolutions4u.com and www.asnshopandearn.com, with great items for the whole family.

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Your purchases will importantly benefit the Quincy Barnes.  By special arrangement, a substantial portion of the price of every item you select will go directly into our own fund!  You get not only the pleasures and enjoyment of exquisite products, you can actually take pride in knowing that you are further supporting the achievements our fine organization.

Feel free to order as much and as often as you wish.  Just visit www.egiftsolutions4u.com and www.asnshopandearn.com, make your selection and during the order process when you are asked for Your Name or ASN ID#…  simply enter  FR QB55848

In 10 to 14 days your selection is delivered right to your door and you’ve helped us continue our good works.

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Take advantage of ANY product or service in the entire All Solutions Network site (Even FREE Quotes and Trials) you receive  

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Chairman.

Tricks to Getting Retweeted

When your tweets get retweeted, a whole new group of followers is exposed to your tweet, and thereby you. The more your tweets are retweeted, the greater number of followers who get to see them. Why is this important? Because the added exposure can mean you get new followers as well as more clicks to your website.

So are there any tricks to getting retweeted? Absolutely, and I’ve picked out some of the best…

  1. Write good stuff. Seriously – write tweets that people enjoy, that are interesting or useful or entertaining or helpful. Recall the kinds of things you’ve retweeted – you don’t forward boring stuff, you retweet only the best tweets, and that’s what your followers do as well.

     

  2. Anything about Twitter is retweetable. Think about it – what is the ONE thing every single person on Twitter has in common? Twitter! So when you find an article with Twitter tips, or the latest editorial rant on why Twitter is bad, or great, or the marketing bonanza of all time – go ahead and tweet about it.

     

  3. Break news – whether it’s a tornado moving through your backyard or the latest development in your niche – tweet about breaking news as soon as you hear about it.

     

  4. Tweet “How-to’s.” People love tweets that begin with, “How to…” regardless of whether it’s how to make sauerkraut chocolate cake, get more done in less time or hot wire a car. Another phrase that also gets retweeted a lot is “The art of…”

     

  5. Use links in your tweets. Providing a link adds credibility and gives your followers a place to go for more information. Always add a link if it’s pertinent.

     

  6. Tweet about the weird, strange and bizarre. Glow in the dark goldfish and naked graffiti artists will get retweeted non-stop for DAYS, so go ahead and tweet about the weird stuff, because you are NOT the only person who loves being surprised and shocked.

     

  7. Which brings us to the last one – be surprising, be different, be FUN. More than almost anything else, people love to be entertained – so go ahead and get a little crazy, let the kid in you shine through, and transmit that innate sense of pleasure in living life to your followers.

Bottom line: The more you get retweeted, the better. And what’s the number one trick to getting retweeted?

Believe it or not, it’s simply ASKING your followers to retweet you.

How to Run a Twitter Poll

Twitter polls are an excellent method for asking for help, getting feedback and further building relationships. And they’re super easy to run, as well. Here’s how:

  1. Announce that you’ll be taking a poll or asking a series of poll questions.
  2. Use a descriptive #hashtag after each of your poll questions to thread them together.
  3. Ask questions that are relevant to your tweeting history. For example, if your Twitter profile is all about online marketing, then stick to that rather than asking what they think of politics or global climate change.
  4. Do make it fun. Polls don’t always need to be serious. For example, if your niche is marketing, you might ask how they would market square chicken eggs or what is the worst example of marketing they’ve witnessed in the past week.
  5. Thank your participants, ask for clarification if necessary, and let them know what you’ll be doing with their feedback (Creating a new product? Changing your marketing strategy? Writing a new blog post? Etc.)
  6. If you’re writing a blog post based on the results you receive, consider thanking the participants by name in your post. If there are too many to thank, at least create a Twitter list just for this particular poll and then link to the poll from your blogpost.

If you’re finding it difficult to interact with your fellow Twitterites, you’ll definitely want to use a few polls to get things jump started. I’ve seen a poll on whether or not people prefer creamy to chunky peanut butter generate huge interest in just minutes. It’s all about engaging people and valuing their opinion – even on something as silly as smooth or lumpy.