The Power of Positive Names

If you rename your product, will you sell more of it? The answer is likely yes, if you choose a name with more positive connotations. For example, how many people will buy a piece of carrot cake to go with their morning latte? Not many – but rename it carrot muffin, and it now sounds healthy, inviting and perfect for a quick breakfast, even though it’s the exact same ingredients (including cream cheese frosting.) Read more here…

http://www.neurosciencemarketing.com/blog/articles/positive-names.htm

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